Top Digital Tools for Tech B2B Sales & Business Development Strategy

Salesforce

Segmentation based on titles, win ratio, historic success

Average sales cycle value and time

Win - close probability

Buyer and team persona

Zoom Info

Account based prospecting - marketing

Connects to Salesforce.com

Can search for tech stacks used

Account based model

Granular level of detail - data management, hardware, advertising

LinkedIn Sales Navigator

Networking

Automated lead and account recommendations

The Org

Account Mapping

Example:

https://theorg.com/org/oracle